Friday, April 8, 2011
The Difference Between Dillon, SC and Genoa, CO or South of the Border vs. The Genoa Wonder Tower
Imagine for a minute that you are road trippin'...
In Situation A, you are traveling down I-95. For about three hundred miles in every direction, you see hundreds of cheezy signs advertising South-of-the-Border, a roadside attraction in South Carolina south of the North Carolina border.
In Situation B, you are traveling down I-70. You may catch a glimpse of this sign
My question is... where are you more likely to stop?
So let's say that you do happen to catch a glance of the sign and make the decision to stop in Genoa. Only $1.00 per head for admission, so totally awesome there.
However, do you also need gas? Oops, sorry out of luck, you will have to head another 15 miles down the interstate to Limon.
Are you thirsty? Oops, sorry out of luck, you will have to head another 15 miles down the interstate to Limon.
How about a nice bite to eat? Oops, sorry out of luck, you will have to head another 15 miles down the interstate to Limon.
And what about a schnazy souvenir, like a keychain? Oops, sorry out of luck, you will have to head another 15 miles down the interstate to Limon. And then those will only have Rocky Mountains or Denver on them which is a very different landscape from the Eastern Plains of Colorado.
Would you like to buy an old dusty glass bottle, for a retail price of $40.00? You have come to the right place, then.
Stopping at South-of-the-Border will get you plenty of schnazy souvenirs, gas, food, drinks and even hotels and amusement park rides.
Both destinations offer a truly unique and cheezy-in-their-own-right experience. Both places were built long ago by eccentric visionaries who capitalized on Roadside America culture.
So what really is the difference between Dillon, SC and Genoa, CO? The answer is advertising and the willingness or unwillingness to embrace change.
Genoa, here in Lincoln County, Colorado, you really could be thriving. You have an interstate passing through you and a very unique roadside attraction. So why are you such a depressed and dilapidated town that looks more like the set of a horror movie then a real place? There is really no excuse.
Why isn't the Genoa Wonder Tower part of the book Colorado For Dummies?
Why have so many more people heard of South-of-the-Border and not the Genoa Wonder Tower?
Please, town of Genoa, county of Lincoln, do some research. You really could be like South-of-the Border. Tax Revenue. Jobs. That is all a good thing.
I look at Genoa now and I shake my head.
Genoa, you are way worse than Ramah. You have an interstate passing by and a historic roadside attraction already in place. Just go for it. Change. Advertise. Get back on the map.